16/09/2024
PLYR Media
PLYR Media leads the game in digital marketing, crafting innovative strategies that drive exceptional ROI and elevate brand presence.
Brand Identity
Web App
Services
Marketing agency
Location
Utrecht, Netherland
Client
Jannes de Koe
Lead Designer
PLYR Media is a fast-growing marketing company operating in the iGaming and Web3 industries. With a team spanning the Netherlands and Macedonia, the brand focuses on connecting digital platforms with adult audiences through strategic campaigns and creative execution. The main objective for the website was to build a modern, elegant, and user-friendly platform that clearly communicates the company’s services and reflects its bold, energetic style.
Services
Custom Website Design
Mobile App Design
Brand Strategy & Development
UI/UX Optimization
Category
Marketing & Advertising
Creative & Digital Media
Timeframe
May 2023 - Present
My role covered the full visual identity and digital design for PLYR Media—from concept to execution. I worked across multiple areas including:
Website design (UI/UX) from scratch
Branding and visual identity refinement
Custom icons, banners, and design assets
Email newsletter design
Consistency across all brand materials
I paid close attention to every detail, ensuring visual harmony and functional clarity across platforms.
I led the design process with a holistic, user-centered approach, ensuring all aspects of the brand’s digital presence were cohesive, responsive, and strategically aligned with PLYR Media's goals, while prioritizing both functionality and aesthetics.
The website was designed from scratch, with careful attention to user flow, navigation, and content hierarchy. I focused on creating a modern aesthetic that was both clean and dynamic, matching PLYR Media’s energetic and bold personality. The design was not only about visual appeal, but also about usability, making sure that each visitor had an intuitive, seamless experience, whether they were exploring services, contacting the company, or engaging with content.
In collaboration with the team, I refined the existing brand identity, focusing on its scalability and recognizability. The visual identity became more consistent, vibrant, and suited for the adult audience in the iGaming space. I developed icons, banners, and digital assets that reflected this modern, energetic tone while ensuring each element was adaptable for both desktop and mobile formats.
Email newsletters were designed to reflect the same brand aesthetic, with careful attention to detail to ensure consistency, usability, and responsiveness. I crafted templates that worked across multiple devices and email clients, ensuring PLYR Media's messages were effectively communicated and visually appealing.
Throughout the design process, I worked closely with the development team, ensuring that design specs were clearly communicated and accurately implemented. I was involved in prototyping and iterating designs, collaborating to solve any technical challenges that arose. My goal was to bridge the gap between design and development, ensuring that the final product not only looked good but also functioned flawlessly.
In addition to collaborating with the development team, I worked with the marketing and SEO teams, ensuring that the website's design contributed to a positive user experience, increased engagement, and higher conversion rates. This collaboration allowed us to adapt the design for better SEO performance, making sure the website wasn’t just visually compelling but also highly discoverable.
The redesigned website helped increase user engagement and provided a platform that could grow alongside the company’s expanding business. The modern UI/UX led to a more streamlined experience, faster loading times, and an improved mobile experience.
Additionally, the cohesive branding and refined visual identity elevated PLYR Media’s presence in the competitive iGaming and Web3 space, ensuring consistency across all marketing and communication channels.
The email newsletters achieved higher open rates and CTR, helping maintain a closer connection with the audience while communicating PLYR Media’s offerings effectively.
This text will highlight your leadership, creativity, and technical expertise in delivering tangible business results for PLYR Media. It also showcases your ability to work across a broad range of design projects, from the website to branding to email campaigns, and ensures you come across as both creative and strategic—appealing to potential clients.
